Practices for NPD collaboration: From idea to market launch
2008 (English)Conference paper (Refereed)
It is known that awareness and use of methods and processes for NPD raise thesuccess rate of NPD projects. PDMA’s studies indicate that the use of NPD processesis increasing. However, their sample covers only large firms and addresses samples ofonly US firms. The present paper focuses on the use of methods and processes inmedium sized firms. The study is a repeat study of a survey presented at the EIASMconference in Sofia Antipolis in 2002 and later published in 2004. This survey willbe repeated in Swedish firms every fifth year. It was originally motivated by the repeated PDMA survey of NPD practices.The survey of 2007 has a general purpose to describe practices for NPD in medium sized firms and make a comparison over time possible in order to find trends or changes. But as a special theme the 2007 survey maps: a) sources for new ideas (“the fuzzy front end”), and b) methods and practices for collaboration when outsourcing NPD.
Place, publisher, year, edition, pages
2008. 16 s.- p.
Organizing NPD, survey study, best practice, Medium sized firms
Other Engineering and Technologies
IdentifiersURN: urn:nbn:se:hh:diva-21791OAI: oai:DiVA.org:hh-21791DiVA: diva2:617524
15th International Product Development Management Conference, Hamburg, Germany, June 29-July 1st, 2008