Social fotboll: En kvalitativ undersökning för att kartlägga skillnader i hur svenska respektive engelska fotbollslag kommunicerar på Facebook
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Social Soccer : A qualitative study to identify differences in Swedish and English soccer teams communicates on Facebook (English)
Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it’s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews. Too analyze the material the main theories I´ve used was public relations theory and the public sphere.The result of this study shows that it´s a difference in the way the Premier league teams Arsenal and Queens Park Rangers communicate in comparison with the Swedish teams Helsingborgs IF and IF Elfsborg. The Swedish teams are looking to create relationships by a two-way communication with their fans while the English teams are looking to create relationships with their fans thru pictures, interviews etc. Arsenal is also unique in this study by using Facebook as a tool for commercial purposes.
Place, publisher, year, edition, pages
2013. , 43 p.
soccer, public sphere, public relations, two-way communication, Arsenal, Queens Park Rangers, Helsingborgs IF, IF Elfsborg
fotboll, public sphere, public relations, tvåvägskommunikation, Arsenal, Queens Park Rangers, Helsingborgs IF, IF Elfsborg
Media and Communications
IdentifiersURN: urn:nbn:se:umu:diva-68678OAI: oai:DiVA.org:umu-68678DiVA: diva2:617362
Programme in Media and Communication Studies: Strategic Communication
UppsokSocial and Behavioural Science, Law
Lundgren, Lena, Doktorand
Ellefson, Merja, fil.dr