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Social fotboll: En kvalitativ undersökning för att kartlägga skillnader i hur svenska respektive engelska fotbollslag kommunicerar på Facebook
Umeå University, Faculty of Arts, Department of culture and media studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Social Soccer : A qualitative study to identify differences in Swedish and English soccer teams communicates on Facebook (English)
Abstract [en]

Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it’s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews. Too analyze the material the main theories I´ve used was public relations theory and the public sphere.The result of this study shows that it´s a difference in the way the Premier league teams Arsenal and Queens Park Rangers communicate in comparison with the Swedish teams Helsingborgs IF and IF Elfsborg. The Swedish teams are looking to create relationships by a two-way communication with their fans while the English teams are looking to create relationships with their fans thru pictures, interviews etc. Arsenal is also unique in this study by using Facebook as a tool for commercial purposes.

Place, publisher, year, edition, pages
2013. , 43 p.
Keyword [en]
soccer, public sphere, public relations, two-way communication, Arsenal, Queens Park Rangers, Helsingborgs IF, IF Elfsborg
Keyword [sv]
fotboll, public sphere, public relations, tvåvägskommunikation, Arsenal, Queens Park Rangers, Helsingborgs IF, IF Elfsborg
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-68678OAI: oai:DiVA.org:umu-68678DiVA: diva2:617362
Educational program
Programme in Media and Communication Studies: Strategic Communication
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-04-29 Created: 2013-04-22 Last updated: 2013-04-29Bibliographically approved

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Social Fotboll(620 kB)254 downloads
File information
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992e69f9ff4e38daf883174fde042449ce5108fb59c1301b80b99af7979edd5ff9c4da4188cb4970e93b5886fc255f146b5239cefe71fa1cb61d28843e2a81d4
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf