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Social media as the Cosmo Neighborhood
Umeå University, Faculty of Social Sciences, Department of Psychology.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The world has been transformed through the internet into a "global village",and social media platforms have possibly transformed the world into a larger neighborhood covering many regions of the world. Social networks such as Facebook and Twitter came into people’s lives through the Internet, growing daily at a large rate, and it has been proven that they are very popular. This study examines links between different phenomena through social media platforms (e.g. Facebook, Twitter, blogs, etc.). It is discusses cohesiveness, desire to belong, sense of community, beliefs and opinions about different forms of these phenomena in popular virtual platforms in correlation with trust in social media, criticism of information that is spread by these virtual platforms, and if people are influenced in consumer decision making. A questionnaire has been distributed to a convenient sample of 159 international and Swedish students in Sweden in October-November 2012 in both English and Swedish versions. According to the peoples’ answers, tendencies were observed such as to not trust the platforms, and also the information received, beliefs such that social media are "controlled", negative critique, but also an expression for a need for ‘membership’.

Place, publisher, year, edition, pages
Keyword [en]
Cohesiveness, Desire to belong, Sense of Community, Social Media, Global Village, Cosmo-Neighborhood.
National Category
Psychology (excluding Applied Psychology)
URN: urn:nbn:se:umu:diva-68278OAI: diva2:616036
Subject / course
Examensarbete i psykologi
2012-01-13, Department of Psychology, Umeå, 16:00 (English)
Social and Behavioural Science, Law
Available from: 2013-10-29 Created: 2013-04-15 Last updated: 2013-10-29Bibliographically approved

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Social media as the Cosmo Neighborhood(1488 kB)343 downloads
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Agritellis, Ioannis
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