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Att skapa ett framgångsrikt idrottsevenemang: En kvalitativ studie om hur svenska idrottsevenemang skapar samt bibehåller en framgångsrik marknadsposition.
Umeå University, Faculty of Social Sciences, Department of Education.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

What is it that makes some events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for events to distinguish themselves from the crowd and be successful, but what are those factors then? The study was aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. The results showed that factors such as; possessing a good knowledge of the organization, its external market environment and its stakeholders, proved significant. Similarly, to use the correct custom marketing methods, maintain and attract new stakeholders, and to have nice and caring work staff, were factors contributing to the success of wealth.

Place, publisher, year, edition, pages
Keyword [en]
sports events, football tournament, success, competitive, SWOT analysis, marketing mix
Keyword [sv]
idrottsevenemang, fotbollsturnering, framgångsrik, konkurrenskraftig, SWOT-analys, marknadsföringsmix
National Category
URN: urn:nbn:se:umu:diva-67562OAI: diva2:612776
Subject / course
Educational program
Study Programme for Sport Sciences
Social and Behavioural Science, Law
Available from: 2013-03-25 Created: 2013-03-25 Last updated: 2013-03-25Bibliographically approved

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Att skapa ett framgångsikt idrottsevenemang(751 kB)607 downloads
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File name FULLTEXT01.pdfFile size 751 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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