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Nyköping, en berättande kommun med aktiva invånare: en fallstudie om de roller, relationer och attityder som förekommer i kampanjen Bo i Nyköping
Södertörn University, School of Culture and Education.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Den här uppsatsen handlar om de berättelser och bilder som förekommer i kampanjen Bo i Nyköping på hemsidan boinykoping.nu under kampanjperioderna 2011 – 2012. Syftet är att undersöka hur kommunen och Nyköpingsborna framställs i kampanjtexterna och de tillhörande bilderna. De metoder som tillämpas är en ideationell och interpersonell analys, en attitydanalys genom appraisal samt en visuell analys av bildernas ideationella och interpersonella grammatik. Resultatet visar att Nyköpingsborna framställs som handlingskraftiga och kommunen som informativ och vetandes. Relationen mellan dem framställs som dialogisk. Syftet är dessutom att undersöka de identiteter som kampanjen erbjuder läsaren. Detta utifrån resultatet av den språkliga analysen och genom begreppet modelläsare. Berättelser och bilder erbjuder en trygg uppväxtmiljö och ekonomisk trygghet till läsaren. Den dialogiska relationen presupponerar att det finns en god relation mellan kommunen och invånarna. 

Abstract [en]

This bachelor's essay is about the stories and images that appear in the campaign Bo i Nyköping on the website boinykoping.nu during the campaign period 2011-2012. The aim is to examine how the municipality and citizens that appear in the campaign are described in the campaign texts and associated images. The methods applied in the linguistic analysis are an ideational and an interpersonal analysis, an attitude analysis within the method appraisal and a visual analysis of the ideational and interpersonal grammar of images. The results show that the citizens are described as active and the municipality as informative and knowing. The relationship between them is presented as dialogical. The aim is also to investigate the identities that the campaign offers the reader. This is based on the results of the linguistic analysis and the concept of the model reader. The campaign stories and the images provide a safe environment to grow up in and an economic security to the reader. The dialogic relationship that appears in the campaign between the municipality and the citizens show a presumptive good relationship between them.

Place, publisher, year, edition, pages
2012. , 58 p.
Keyword [sv]
Bo i Nyköping, Nyköping kommun, kampanj, systemisk-funktionell lingvistik, ideationell analys, interpersonell analys, relation, appraisal, attityd, uppskattning, dialogicitet, multimodal analys, modelläsare, identitet.
National Category
Specific Languages General Language Studies and Linguistics
Identifiers
URN: urn:nbn:se:sh:diva-18304OAI: oai:DiVA.org:sh-18304DiVA: diva2:610277
Subject / course
Swedish
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2013-03-11 Created: 2013-02-01 Last updated: 2013-03-11Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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