Hur används sociala medier inom politiken idag?: En kvalitativ studie som jämför Twitter och Instagram, och hur dessa används inom politiken
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How are social media used within politics today? : A qualitative study which compares Twitter and Instagram, and how they are used in politics (English)
This paper aimed to investigate how Swedish politicians use social media Twitter and Instagram and if there was evidence to discern of personal branding and identity creation. Main method used was the observation of four politicians’ shared content on Twitter and Instagram. In order to strengthen the results of the study, interviews were also made on the same politicians, of which two responded. The study showed, among other results that Twitter is used more for political aspects and Instagram to show personality and lifestyle. Several signs of personal branding and identity were also found.
Place, publisher, year, edition, pages
2012. , 42 p.
sociala, medier, nätverk, twitter, instagram, politik, politiker, personligt, varumärke, varumärkesbyggande, identitetsskapade, identitet, persona, retorik
Media and Communication Technology
IdentifiersURN: urn:nbn:se:sh:diva-18624OAI: oai:DiVA.org:sh-18624DiVA: diva2:609830
Subject / course
Normark, Maria, Högskolelektor