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Kommunicera med kärnvärden: En studie i produktfotografering
Jönköping University, School of Engineering, JTH, Computer and Electrical Engineering.
Jönköping University, School of Engineering, JTH, Computer and Electrical Engineering.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In today’s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.

This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots – but now want to study the possibilities to sell a product without a human model.

The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer. We have broken down the study in the following questions:

-   What are the major factors, influencing the viewer, of an advertisement picture?

-   In what ways can a company's core values be conveyed by a product photo?


To reach our conclusions we’ve interviewed two experts in the field; a photographer and a stylist. We also conducted a competitor analysis which conclusions we’ve tested on a test group of 88 people. Literature studies in picture communication, perception and how to process information are also the basis for our conclusions.

The result of our thesis is that – there are many variables that affect how to communicate core values with a commercial product photo. There are plenty of perception techniques and other methods to get the attention of the viewer. These techniques can be applied to all kinds of products but in different ways – and you have to know them all and when to use them.

Finally, the most important outcome of our thesis is that lighting and composition in particular are the major factors when communicating core values by product photos.

Place, publisher, year, edition, pages
2012. , 55 p.
Keyword [sv]
National Category
Engineering and Technology
URN: urn:nbn:se:hj:diva-20660OAI: diva2:606874
Subject / course
JTH, Application of Technology
Available from: 2013-04-19 Created: 2013-02-21 Last updated: 2013-04-19Bibliographically approved

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