Hur uttrycker sig en företagskris på Facebook?
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How is a business crises expressed on Facebook? (English)
Facebook´s importance has grown significantly regarding crisis communication. A deficiency concerning what types of companies has been investigated earlier and how their crisis communication should be carried out on Facebook, has been identified. The aim of this study is to examine the crisis communication of a smaller company on Facebook and explore how this communication has been received by the company’s recipients. We apply an explorative approach on to a case study in order to answer the aim. The posts of the company and the comments of the Facebook users were coded and analyzed to see whether the crisis communication of the company had resulted in a positive, negative or neutral outcome. Based on this study it can be stated that no association between the communication of the company and the reactions of the Facebook users can be identified. This lack of association is due to more contributory factors than the ones investigated in this paper.
Place, publisher, year, edition, pages
2012. , 38 p.
Corporate crisis, Crisis management, Facebook, Social media, Communication, Crisis communication
Företagskris, Krishantering, Facebook, Sociala medier, Kommunikation, Kriskommunikation
IdentifiersURN: urn:nbn:se:uu:diva-194643OAI: oai:DiVA.org:uu-194643DiVA: diva2:605944
Subject / course
UppsokSocial and Behavioural Science, Law
Grafström, Maria, Docent