Attitydproblem: Om attityduttryck och deras retoriska funktioner
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This thesis explores how verbal and nonverbal signs communicate attitudes and the rhetorical functions of such attitudinal signs. Attitudes are regarded as rationalized evaluations of attitudinal objects, and through their manifestation in signs an attitudinal gestalt is communicated. This gestalt is regarded as the audiences perception of the rhetors attitude. It is shown that the attitudinal signs function as ethical, logical and pathetic proofs and that they can create identification between the audience and the rhetor. The signs can have effects on the audiences perception of the attitudinal objects, their perception of the rhetor and influence the social dynamic of the discourse. A three-step method of rhetorical criticism is proposed, where the rhetors display of attitudinal signs is analyzed according to form & meaning, the attitudinal gestalts they convey, and the rhetorical effects they have.
Place, publisher, year, edition, pages
2013. , 68 p.
Rhetorical criticism, Attitude, Actio, Elocutio, nonverbal communication, evaluative expressions
Retorikanalys, Attityd, Actio, Elocutio, Ickeverbal kommunikation, Värderande uttryck
Other Humanities not elsewhere specified
IdentifiersURN: urn:nbn:se:oru:diva-27505ISRN: ORU-HUS/RET-GK-2013/0001--SEArchive number: ORU-HUS/RET-GK-2013/0001--SEOAI: oai:DiVA.org:oru-27505DiVA: diva2:604451
Subject / course
Mral, Brigitte, Professor