Kärlek – hetare än någonsin: En studie av förändringen i Fridas sex- och kärleksrapportering mellan år 1991 och 2012
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Love – hotter than ever : A study of the change in Frida magazine´s sex- and love relationship-material, between the years 1991 and 2012 (English)
In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls’ attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it’s important how these magazines portray it.
We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida’s articles affect the young readers in their process of building an identity.
Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship. Frida uses all the rhetorical tools to convince their readers that what they are telling them is the right way to think and behave.
Place, publisher, year, edition, pages
2013. , 66 p.
Frida, teenage-magazines, sexual identity, sex, love-relationships, media, teenage sexuality
IdentifiersURN: urn:nbn:se:lnu:diva-24182OAI: oai:DiVA.org:lnu-24182DiVA: diva2:604352
Journalism and Media Production Programme, 180 credits
UppsokSocial and Behavioural Science, Law