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Kärlek – hetare än någonsin: En studie av förändringen i Fridas sex- och kärleksrapportering mellan år 1991 och 2012
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Love – hotter than ever : A study of the change in Frida magazine´s sex- and love relationship-material, between the years 1991 and 2012 (English)
Abstract [sv]

In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls’ attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it’s important how these magazines portray it. 

We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida’s articles affect the young readers in their process of building an identity. 

Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship. Frida uses all the rhetorical tools to convince their readers that what they are telling them is the right way to think and behave. 

Place, publisher, year, edition, pages
2013. , 66 p.
Keyword [en]
Frida, teenage-magazines, sexual identity, sex, love-relationships, media, teenage sexuality
National Category
Media Studies
URN: urn:nbn:se:lnu:diva-24182OAI: diva2:604352
Educational program
Journalism and Media Production Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2013-02-19 Created: 2013-02-09 Last updated: 2013-02-19Bibliographically approved

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