Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Att delta eller inte delta i sociala medier.: En kvalitativ studie om hur journalister på P4 Kalmar tänker kring publikinteraktion, sociala medier och den digitala klyftan.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To participate or not participate in social media (English)
Abstract [en]

The purpose of this study is to discuss how journalists think about the interaction with the audience in social media and the fact that it can make the traditional audience feel excluded. The study shows how journalists on P4 Kalmar is experiencing audience interaction in social media and describes how aware the journalists are about the digital divide. The results show that all of our interviewed journalists think that the interaction with the audience through social media works well and that there is awareness among journalists about the digital divide. The results also show that many of the interviewed journalists had not reflected on that parts of the audience can feel excluded by the interaction taking place in social media, but some of them could understand if parts of the audience felt that way. We consider our study as part of a research field on journalist’s interactivity with the audience through different types of media, but also as source of inspiration for future research on how the digital media becomes one with the community.

Place, publisher, year, edition, pages
2013. , 64 p.
Keyword [en]
Social media, digital divide, interactivity, consideration, journalists, norms, approach to audience
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:lnu:diva-24145OAI: oai:DiVA.org:lnu-24145DiVA: diva2:604102
Educational program
Journalism and Media Production Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-02-13 Created: 2013-02-07 Last updated: 2013-02-13Bibliographically approved

Open Access in DiVA

Att delta eller inte delta i sociala medier.(797 kB)281 downloads
File information
File name FULLTEXT01.pdfFile size 797 kBChecksum SHA-512
85bff3ad1a36504ac1c11cf5ca5cb3802ec47efd12d51429d98b3fe6c52f32ee3311b14e265fe984b6c835f7f3a0adea40763e3356e291ad29a36e99011f543a
Type fulltextMimetype application/pdf

By organisation
Department of Media and Journalism
Other Social Sciences not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar
Total: 281 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 278 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf