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Bildbaserat informationsmaterial: Visuell information som hjälp för ett komplicerat betalsystem i kollektivtrafiken.
Mälardalen University, School of Innovation, Design and Engineering.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

I got interested in this subject when I came in contact with Västtrafiks new paymentsystem myself during my visits in Gothenburg. I suspected problems with the informationmaterial regarding it and others seemed to share my opinion that the payment system wasdiffcult to understand. When I contacted Västtrafik and asked them about the paymentsystem they confirmed that some understanding diffculties had occurred. With thatconfirmation I decided to make it my project to look in to the matter.Some methods were used to identify the problems. The methods could again confirm thatthere were some problems with the payment system and that the information material wasa vital reason. Further research was conducted to get a more profound idea of the currentinformation material and how to make it more accessible for visitors and tourists. Theproject has been following a constant designing process to find alternative ways tocommunicate the information and make it more readable and legible with help fromseveral theories and discussions. The result became more graphic-based informationmaterial inspired with commercial – and attention principles.The purpose was to make an information material to ease the usage of Västtrafiksnew- and complicated payment system for visitors and tourists. The result of this projectwas shown to fulfill these criteria though the usability tests in the final stage of thedesigning process.

Place, publisher, year, edition, pages
2012. , 51 p.
Keyword [sv]
informationsdesign, illustration, information, layout
National Category
Communication Studies
URN: urn:nbn:se:mdh:diva-18167OAI: diva2:603834
Subject / course
Information Design
2012-06-07, L249, Smedjegatan 37, Eskilstuna, 13:00 (Swedish)
Available from: 2013-02-07 Created: 2013-02-06 Last updated: 2013-02-07Bibliographically approved

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