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Kalmar - sommardestinationen: en studie om säsongsvariationer
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna studie kommer undersöka hur en destination arbetar med att hantera säsongsvariationer. Tidigare forskning betraktar säsongsvariationer som ett problematiskt ämne där lösningen inte är enkel, trots den relativa mängden uppmärksamhet ämnet har medfört i litteraturen. Undersökningen bygger på en analys av kvalitativa intervjuer som betonar intervjupersonernas olika inställningar. Syftet med denna studie är att studera hur en destination arbetar med säsongsvariationer. Med Kalmar som ett exempel vill vi studera destinationsutvecklingen samt vilka aspekter som betonas i den.

Place, publisher, year, edition, pages
2012. , 46 p.
Keyword [sv]
Kalmar, säsongsvariationer, destinationsutveckling, säsonger, attraktioner, varumärken, upplevelser, evenemang, turism
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-24081OAI: oai:DiVA.org:lnu-24081DiVA: diva2:603346
Subject / course
Tourism Studies
Educational program
Tourism Management Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-02-07 Created: 2013-02-05 Last updated: 2013-02-07Bibliographically approved

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fulltext(948 kB)324 downloads
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Type fulltextMimetype application/pdf

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Lindström, ChristinaMeran, Miriam
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
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