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En enfärgad regnbåge: Hur den homosexuella normen formas i HBT-magasinet QX
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A Monochrome Rainbow : How the homosexual norm is formed in the Swedish LGBT-magazine QX (English)
Abstract [en]

The HBTQ-society is not a homogeneous group; it contains a range of different sub-groups. QX is Sweden’s biggest magazine aimed at members of the HBTQ-society. The purpose of this study is to analyze if the magazine is more directed towards gay men or women – both by examining how many men versus women appear in QX, but also by looking at the different ways in which the articles are more relevant to either men or women, such as by tone, language or choice of subjects.

In this study, we have analyzed twelve issues of QX, from January 2012 to December 2012, in order to get the most current results as possible. We used a quantitative content analysis when examining the division of men and women, and a qualitative analysis to investigate the direction towards each gender in the texts. Identification and power have been significant theories with which to analyse the results. The study clearly shows that QX is more aimed towards homosexual men rather than women, despite its claim to be gender neutral. During 2012, 66 % men and 34 % women appeared in QX. It was also discovered that more articles were aimed at gay men rather than women. The results support the theory that lesbian women could feel excluded from the HBTQ-society by reading QX. Since role models are crucial in the process of identification – and gay women access less of them than gay men – lesbians have a disadvantage in finding representation and identification in QX, which is unequal and therefore a problem.

Place, publisher, year, edition, pages
2012. , 51 p.
Keyword [en]
Gay, lesbian, QX, journalism, magazine, identification, exclusion, marginalization
Keyword [sv]
Gay, lesbisk, QX, journalistik, magasin, identifikation, exkludering, marginalisering
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-24076OAI: diva2:603313
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2013-02-13 Created: 2013-02-05 Last updated: 2016-02-22Bibliographically approved

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En enfärgad regnbåge(1152 kB)429 downloads
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Embretsén, HannaPalmberg, Maria
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