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The Perception of Victory: Comparing the G.W. Bush Administration’s Official Rhetoric of Victory in the Years of the Global War on Terror
Swedish National Defence College.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis is set out with the purpose to investigate the potential shifts in how victory is presented in the duration of contemporary conflicts. The argumentation is focused on how democratic states, involved in wars, seem to announce different statements regarding victory in its outreach to its inhabitants. This paper will study the case of the American administration of George W. Bush, who initiated and ruled during the first years in the Global War on Terror. By investigating the seven annual State of the Union speeches in a combined quantitative–qualitative method, with Martel’s theoretical framework on victory, the analysis searched after such potential shifts or static usage of the linguistics approach to victory. The answer to the stated research question according to the study conducted by this author is that the publicly announced implications of victory have been subjected to an ongoing shift during the examined time period.

Place, publisher, year, edition, pages
2013. , 50 p.
Keyword [en]
Victory, Rhetoric, George W. Bush, State of the Union, the Global War on Terror, contemporary conflicts, William C. Martel, Strategy
Keyword [sv]
seger, vinst, kriget mot terrorism, strategi
National Category
Political Science (excluding Public Administration Studies and Globalization Studies)
URN: urn:nbn:se:fhs:diva-3467OAI: diva2:603064
Subject / course
Statsvetenskap med inriktning mot säkerhetspolitik
Social and Behavioural Science, Law
Available from: 2013-02-07 Created: 2013-02-05 Last updated: 2013-02-07Bibliographically approved

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Political Science (excluding Public Administration Studies and Globalization Studies)

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