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It's All About the Money: A Study on Tourism Entrepreneurship in a Socialist State
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
It's All About the Money : A Study on Tourism Entrepreneurship in a Socialist State (English)
Abstract [en]

This Minor Field Study, undertaken as a Bachelor’s Thesis within the field of tourism,

examines the role of entrepreneurship in the socialist state of Cuba. The study focuses

on the business and ownership of private room renting, called Casas Particulares;

examining influencing factors, means and implications of the business. Recent

political changes has lead to a more encouraging approach towards private businesses,

allowing Casas Particulares to become one of the most common forms of tourist

accommodation. From examining the role of tourism entrepreneurship in a strictly

regulated country the aim is to develop the knowledge and stereotype perception of

entrepreneurship and the entrepreneur.

Cuba is developing into a popular destination for tourists. Countless of Cubans are

now employed or self-employed within the tourism industry where the Cuban form of

Bed & Breakfast, Casas Particulares, is the most frequent profession (Cerviño and

Cubillo, 2005). Gilmore and Pine (2007) highlight that individuals more and more

crave for authenticity and people seek engagement and personal experiences. Findings

suggested that tourists visited Cuba and chose Casas Particulares as accommodation

urged by the want to experience the island “before it changes” and to meet the “real”

Cuba, i.e. seeking authenticity.

Cuba is a country with strong governmental control and regulation where contextual

factors have shown to be imperative in the development of entrepreneurship.

Holmquist (2009) distinguishes the connection between contextual factors and

entrepreneurship through highlighting the context as a determining factor for

recognising entrepreneurial ventures, or through changes in the context enabling the

recognition. The role of the context can only be acknowledged as crucial for the

existence of Casas Particulares, as well as any entrepreneurial activity in Cuba.

Engaging in Casas Particulares can be seen as a venture challenging the norm of the

Cuban society.

Place, publisher, year, edition, pages
2013. , 59 p.
Keyword [en]
Tourism, entrepreneurship, Cuba, Casas Particulares
National Category
Economics and Business
URN: urn:nbn:se:lnu:diva-24055OAI: diva2:603042
Subject / course
Tourism Studies
Educational program
Tourism Management Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2013-02-19 Created: 2013-02-04 Last updated: 2013-02-19Bibliographically approved

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Öst Grundemark, SaraLarsson, Camilla
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