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Artistens liveframträdande som upplevelse och marknadsföringskanal
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna uppsats syftar främst till att förstå hur en artist skapar en god upplevelse och de tillvägagångssätt som finns för att skapa den. Vi vill även påvisa att ett liveframträdande inte enbart är en tjänsteproduktion utan hur det även kan användas för att marknadsföra artistens varumärke och vilka konsekvenser detta får för varumärket. 

Place, publisher, year, edition, pages
2012. , 110 p.
Keyword [sv]
Marknadsföring, Musik, Artist, Live, Upplevelse, Sinnen
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-23938OAI: oai:DiVA.org:lnu-23938DiVA: diva2:601972
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-02-01 Created: 2013-01-30 Last updated: 2013-02-01Bibliographically approved

Open Access in DiVA

Kandidatuppsats, Artistens liveframträdande som upplevelse och marknadsföringskanal(2226 kB)273 downloads
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Type fulltextMimetype application/pdf

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Dyall, MikaelaGranholm, SamuelMoafi, Pantea
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf