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En demokratisk organisation - ett klick bort?: En kvantitativ innehållsanalys som undersöker potential för demokratisk kommunikation via intranät
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A democratic organisation - one click away? : A quantitative content analysis which studies the potential of democratic communication through intranet use (English)
Abstract [en]

Abstract

Title: A democratic organisation - one click away? A quantitative content analysis which studies the potential of democratic communication through intranet use.

Authors: Stina Gabrielsson and Jill Johansson Vennelin

Purpose: The purpose of this study was to investigate whether there is potential for democratic communication within the NGOs through intranet use.

Key questions to be answered were: To what extent is authority versus members represented on the intranet Klick’s discussion forum? What/which communication-related functions out of social function, knowledge transferring and debate are featured in the posts published on the intranet Klick’s discussion forum? Are deliberative discussions being practiced in the discussion forumthreads on the intranet Klick? The thesis is based on the theory of deliberative democracy. In order to substantiate the theory has theoretical perspectives concerning participation and involvement also been applied. These perspectives are derived from organizational theory and internal communication.

Method/Material: This study consists of a quantitative content analysis of the 477 posts and the 129 discussion threads available on the NGO RFSU’s intranet Klick the 29th of november 2012.

Main results: The results show that 63, 4 percent of those who were active in the discussionforum represented the category authority, while the category members were formed by 36, 6 percent. The result of the communicational functions of the forum’s posts were 75, 7 percent knowledge transferring, 33, 3 percent debate and 23, 3 percent social function. 86, 6 percent of the discussion threads were considered neutral, 13, 2 percent deliberative and no, 0 percent, were considered non-deliberative. The study has found many examples of the presence of democratic communication within Klick, showing that this is possible through intranet use. However, the low participation in terms of members as a whole and the over-representation of authorities can be argued to not form democratic communication with reference to the chosen definition of democracy, the model of participatory democracy with deliberative qualities.

Course: Media and Communication studies C

University: Division of Media and Communication, Department of Information Science, Uppsala University

Period: Fall 2012

Tutor: Josef Pallas

Keywords: Employee empowerment, Employee participation, Intranet, NGO, Deliberative democracy

Abstract [sv]

Sammanfattning

Ansatsen med denna uppsats var att undersöka huruvida det finns potential för demokratisk kommunikation inom frivilligorganisationer via intranät. Detta undersöktes genom en kvantitativ innehållsanalys av intranätet Klicks diskussionsforum, vilket tillhör frivilligorganisationen RFSU, med frågeställningen: I vilken utsträckning representeras auktoriteter respektive medlemmar på intranätet Klicks diskussionsforum? Vilken/vilka kommunikationsmässiga funktioner av social funktion, kunskapsöverföring och debatt har inläggen publicerade i intranätet Klicks diskussionsforum? Praktiseras deliberativa diskussioner i diskussionsforumets trådar på intranätet Klick? Uppsatsen utgår från teori om deliberativ demokrati. För att underbygga teorin har teoretiska perspektiv som berör medbestämmande och deltagande tillämpats, vilka härstammar från ämnesområdena organisationsteori samt internkommunikation. Resultatet visar att 63,4 procent av de aktiva på diskussionsforumet utgjordes av kategorin auktoriteter medan kategorin medlemmar utgjordes av 36, 6 procent. Resultatet för de kommunikationsmässiga funktionerna var att den kunskapsöverförande funktionen återfanns i 75, 7 procent av inläggen, funktionen debatt i 33, 3 procent och den sociala funktionen i 23, 3 procent av inläggen. För deliberativ diskussion studerades, istället för enskilda inlägg, hela diskussionstrådar. Den största delen av diskussionstrådarna bedömdes vara neutrala vilka utgjorde 86, 6 procent medan deliberativa diskussioner utgjorde 13,2 procent. 0 procent av diskussionstrådarna ansågs vara icke-deliberativa. Undersökningen har funnit många exempel på förekomst av demokratisk kommunikation på Klick vilket visar att denna är möjlig via intranät. Dock kan det låga deltagandet sett till medlemmar som helhet samt överrepresentationen av auktoriteter argumenteras för att inte tolkas som demokratisk kommunikation med hänvisning till den valda definitionen av demokrati, modellen deltagardemokrati med deliberativa kvaliteter.

Nyckelord: Employee empowerment, Employee participation, Intranät, Frivilligorganisation, Deliberativ demokrati

Place, publisher, year, edition, pages
2012. , p. 60
Keywords [en]
employee empowerment, employee participation, intranet, NGO, deliberative democracy
Keywords [sv]
intranät, frivilligorganisation, deliberativ demokrati
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-193288OAI: oai:DiVA.org:uu-193288DiVA, id: diva2:601809
External cooperation
RFSU
Subject / course
Media and Communication Studies
Educational program
Freestanding course
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-02-04 Created: 2013-01-30 Last updated: 2013-02-04Bibliographically approved

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