Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
En kritisk diskursanalys av genusrepresentationen i Veckans Affärer
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna undersökning har varit att undersöka ifall män och kvinnor representeras på lika eller olika sätt i en svensk branschtidning. Syftet har även inkluderat att studera ifall det har skett någon förändring i denna representation över tid. Därför har undersökningen innefattat ett tidsperspektiv. Tidsperspektivet har inneburit att undersökningen har utförts vid fyra olika tidsnedslag, vilka är år 1981, 1991, 2001 samt 2011. Den frågeställning som vi har avsett att besvara är: Hur har män och kvinnor porträtterats i branschtidningen Veckans Affärer från 1980-talet fram till 2010-talet? Finns det likheter och/eller skillnader? Finns det också någon skillnad i hur mycket utrymme som män respektive kvinnor har fått i branschtidningen genom åren? Undersökningen har tolkats utifrån ett teoretiskt ramverk bestående av R.W. Connells teori om den hegemoniska maskuliniteten. De feministiska perspektiven liberalfeminism, radikalfeminism och marxistisk socialistisk feminism har också använts. Även Gunilla Jarlbro och Maria Edströms genomgång av genusstrukturer har använts som teoretiskt underlag i denna uppsats. Den metod som har använts till denna undersökning är dels en mindre kvantitativ räkning av samtliga nummer av tidningen Veckans Affärer under 1981, 1991, 2001 samt 2011. Därefter har en kritisk diskursanalys utförts på fyra stycken utvalda nummer från respektive tidsnedslag under undersökningsperioden. De huvudsakliga resultaten som har kunnat uttolkas i denna undersökning är att män får mycket mer utrymme i det undersökta tidningsmagasinet än vad kvinnor får. Det finns dessutom tydliga skillnader i hur män och kvinnor porträtteras i tidningsmagasinet. Den slutsats som därmed kan dras av denna undersökning är att kvinnor inte är helt jämställda män när det kommer till hur de representeras i media.

Abstract [en]

The purpose with this essay has been to study if men and women are represented in different ways in a Swedish trade magazine. The purpose has also been to study if there have occurred any differences over time. The study has therefore included a timeline where we have studied four years with ten years apart. These have been during the years of 1981, 1991, 2001 and finally 2011. The question formulation in this essay has consequently been as follows: In what ways have men and women been portrayed in the trade magazine Veckans Affärer from the 1980’s up to the 2010’s? Are there any similarities and/or differences? Is there also any difference in the amount of space that has been given to men and women in the trade magazine throughout the time? Several theories have been used in order to interpret the results of our study. These have consisted of R.W. Connell’s theory about the hegemonic masculinity, the three feministic perspectives of the liberal feminism, the radical feminism as well as the Marxist-socialistic feminism. Also the theory of different gender structures of Gunilla Jarlbro and Maria Edströms have been used. The method in this study has consisted of two steps, first has a smaller quantitative analysis been made. It has been made on all of the copies that have been published of the magazine Veckans Affärer during the time of our study, which is during 1981, 1991, 2001 and 2011. A critical discourse analysis has subsequently been made on four chosen copies from all the chosen years during the time of our study, which are 16 copies of the magazine in total. The main result that we have been able to distinguish from our material is that men in general are provided more space in the studied magazine than women are. There are also clear differences in the ways that men and women are portrayed. One of the main differences in the magazine is that women are more often than men described to be more connected to the private sphere. The conclusion one therefore can draw from our study is that little has happened over time in the area of gender research. Women are still quite unequal compared to men in the ways they are portrayed in media.

Place, publisher, year, edition, pages
2012. , p. 54
Keywords [en]
Critical discourse analysis, the hegemonic masculinity, liberal feminism, gender structures, Veckans Affärer.
Keywords [sv]
Kritisk diskursanalys, den hegemoniska maskuliniteten, liberalfeminism, genusstrukturer, Veckans Affärer.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-193284OAI: oai:DiVA.org:uu-193284DiVA, id: diva2:601745
Subject / course
Media and Communication Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-02-04 Created: 2013-01-30 Last updated: 2013-02-04Bibliographically approved

Open Access in DiVA

fulltext(438 kB)573 downloads
File information
File name FULLTEXT01.pdfFile size 438 kBChecksum SHA-512
3919ea3c93a8b44d621980e75df4734a04ff15383ca87eae329cb258d00da0c81dd02613a55511075b0afa233225fdcdd761db6dd9eaa7e2990336319d25fc47
Type fulltextMimetype application/pdf

By organisation
Department of Informatics and Media
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 573 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 701 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf