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Den tolfte spelaren: En kvalitativ studie av hejarklacksjournalistik i den svenska sportjournalistiken.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2013 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
The twelfth player : – a qualitative study of cheerleading journalism in the Swedish sports journalism (English)
Abstract [en]

This study aims to gain greater knowledge about the phenomenon cheerleading journalism and its existence in the Swedish sports journalism. We did this by making an impact in the media debate, to thereby identify key aspects of cheerleading journalism. These elements are then used to reach a preliminary definition of the phenomenon. This was followed by qualitative interviews with six Swedish sports journalists from newspapers Aftonbladet and Dagens Nyheter, with the aim to find out how they behaved the phenomenon. The results of the earlier debate and the answers from the respondents show that cheerleading journalism is nationalistic, biased and seeks an inclusive effect on its audience. This phenomenon is considered to be an inferior form of journalism and progress especially in reporting on the Swedish national teams and / or individual representatives of Sweden. The results have also been related to selected theories, agenda-setting, gatekeeping and framing. 

Place, publisher, year, edition, pages
2013. , 105 p.
Keyword [en]
Cheerleading journalism, sports journalism, nationalism, biased, audience relationship, qualitative interviews, Aftonbladet, Dagens Nyheter.
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-23842OAI: diva2:601356
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2013-01-30 Created: 2013-01-29 Last updated: 2013-01-30Bibliographically approved

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Den tolfte spelaren(919 kB)198 downloads
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Malmkvist, AlexanderPettersson, Pontus
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