Change search
ReferencesLink to record
Permanent link

Direct link
Skattefrågor, opinionsmätningar och militärskämt: Hur Aftonbladet och Svenska Dagbladet gestaltade den amerikanska valrörelsen 2012
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

During a political election the public’s interest in politics and political journalism increases significantly. During the American presidential election in 2012 a big amount of articles on that topic were published in two of Sweden’s largest newspaper, Svenska Dagbladet and Aftonbladet. Political journalism tends to frame politics as sports, game and scandals rather than focusing on the political issues. This has been researched before but has mainly focused on local elections rather than elections in another country. Even though American politics and political journalism is often seen as a predecessor to Swedish politics and political journalism few studies have been made in this area. The purpose of this study was to find out how the American presidential election in 2012 was framed in Aftonbladet and Svenska Dagbladet. Our objective was to see the extent to which the politics was framed as a political game and as a political issue in the two newspaper of our choice. Furthermore we also wanted to say something about how the newspapers were influenced by the media logic. This study has used a quantitative content and the newspapers included were Svenska Dagbladet and Aftonbladet, the last 33 days before the election. The result showed that the framing of politics as a game or as a scandal was more common in the tabloid Aftonbladet than in the national daily newspaper Svenska Dagbladet. This could indicate that Aftonbladet was more influenced by the media logic than Svenska Dagbladet.

Place, publisher, year, edition, pages
2013. , 62 p.
Keyword [en]
Aftonbladet, Svenska Dagbladet, Obama, Romney, Election
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-23804OAI: diva2:601121
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2013-02-06 Created: 2013-01-28 Last updated: 2013-02-06Bibliographically approved

Open Access in DiVA

fulltext(6894 kB)250 downloads
File information
File name FULLTEXT01.pdfFile size 6894 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Social Sciences
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 250 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 288 hits
ReferencesLink to record
Permanent link

Direct link