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News is news: Ethnic minorities in five Namibian newspapers
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This Bachelors thesis has been written with the goal to learn how five Namibian newspapers are portraying ethnic minorities. A secondary goal has been to earn knowledge in how Namibian journalists think when writing about ethnic minorities. The analysed newspaper, Informanté, Namibian Sun, New Era, The Namibian and Windhoek Observer, are all written in English and has their head offices in the capital of Namibia, Windhoek. Both editors and reporters have been interviewed from these five newspapers.Two methods have been used in this thesis. Quantitative content analysis of articles found in newspapers during three weeks in November, 2011, a total of 55 articles were found containing the names of minorities. A qualitative method of interviews was then conducted with reporters and editors at the newspapers that were part of the research.The main theories of the thesis are Denis McQuail‟s version of agenda-setting, McQuail‟s theory on communicator-audience relations and Teun A. van Dijk‟s theory about the media‟s role as a reproductive part in the construction of stereotypes.The results show that 12.3 % of the analysed articles are mentioning ethnic minorities. In these, persons from the minorities seldom play an active part. The most featured minority was the Herero. Politics is the dominant subject in articles mentioning ethnic minorities, followed by racism/tribalism and tribal culture.In the interviews with the Namibian journalists, it is evident that there is a great will to emphasize the issues of the ethnic minorities. Most journalists regard their role as important in influencing people and therefore have a responsibility towards their readers.

Place, publisher, year, edition, pages
2012. , 41 p.
Keyword [en]
Ethnic minorities, Development, Media, Namibia, Newspapers, Sub-Saharan Africa, Tribalism
National Category
Social Sciences
URN: urn:nbn:se:sh:diva-18136OAI: diva2:600692
Subject / course
Fine Art
Available from: 2013-01-25 Created: 2013-01-25 Last updated: 2013-06-13Bibliographically approved

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