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Designing Usability in a Customer Relationship Management System
Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The need for Customer  Relationship Management (CRM) systems are born from the need of a good overview of the company's customer interactions, but how do you produce a system design of an easy to use and usable environment from scratch without knowing what is out there and with only two potential users at hand? With an iterative approach of evaluating every answer from a few basic, open ended questions and the use of paper prototypes the system was gradually designed from the needs and wants of the actual users. Finally this thesis resulted in a concept of a CRM system which will fill the basic needs of such a system, furthermore  it has ideas on how to expand its functionality to become a full fledged system that could compete with existing systems on the market.

Place, publisher, year, edition, pages
2012.
Series
IT ; 12 068
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:uu:diva-192718OAI: oai:DiVA.org:uu-192718DiVA, id: diva2:600622
Educational program
Bachelor Programme in Computer Science
Uppsok
Technology
Supervisors
Examiners
Available from: 2013-01-25 Created: 2013-01-25 Last updated: 2013-01-28Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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