Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The persuasive power of personal pronouns in Barack Obama’s rhetoric
Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Rhetorical skills are a very important part of political discourse. Being able to persuade an audience in a speech is central for politicians. This study aims to investigate how the personal pronouns I, you, we and they are used strategically in Barack Obama’s speeches. Previous research suggests that certain personal pronouns can enable politicians to take on different identities, which in turn gives them an opportunity to distance themselves from problematic issues and also invoke specific ideological ideas on their audience.  The study analyzes personal pronouns by the means of the co-text and the broader social context. It is found that I, you and we are used both to enhance the ‘self’ and portray the opposition in a negative way, while they focused on portraying the opposition negatively. However, the fact that politicians have speechwriters can be problematic when drawing conclusions of the pronominal choice.

Place, publisher, year, edition, pages
2012. , p. 27
Series
LÄRARUTBILDNINGEN
Keyword [en]
Barack Obama, personal pronouns, political language, pronominal choice, rhetoric
National Category
General Language Studies and Linguistics
Identifiers
URN: urn:nbn:se:lnu:diva-23743OAI: oai:DiVA.org:lnu-23743DiVA, id: diva2:600522
Subject / course
English
Educational program
Lärarprogrammet, inriktning mot verksamhet i grundskolans senare år och gymnasiet
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2013-02-01 Created: 2013-01-24 Last updated: 2018-01-11Bibliographically approved

Open Access in DiVA

fulltext(922 kB)1321 downloads
File information
File name FULLTEXT02.pdfFile size 922 kBChecksum SHA-512
075e70136a9a36ee167b580a5507bfc79ce6af858d180227c9f79d1a37f7d4f2e10c7e4df223eb3e1bf8ef852e46c3be6aad549c1a65502a1c15def7ac989090
Type fulltextMimetype application/pdf

By organisation
School of Language and Literature
General Language Studies and Linguistics

Search outside of DiVA

GoogleGoogle Scholar
Total: 1321 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 786 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf