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Från Facebook till ”Fakebook”?: Facebooks inverkan på rekryteringsprocesser och dess eventuella påverkan på individens profilutformning
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Our purpose was to investigate when a specific phenomenon is taken out of context and used in a manner not originally intended for. Facebook is meant to be used in the private sphere as a way for individuals to communicate and keep in touch with family, friends and acquaintances. However, Facebook has begun to be used increasingly in the professional context like recruitment. We have through qualitative interviews explored how the respondents, professional recruiters and future job applicants, think about the use of Facebook in a recruitment process. By applying theories dealing with roles and lifestyles we have been able to pinpoint our empirical data. The results showed that the respondents agreed that Facebook is for private use and hence is Facebook a misleading assessment tool and can easily create false perceptions about an individual's suitability for a job. Although the recruiters showed a tendency to weigh in information from Facebook in some cases. Future job applicants said they did not adjust their Facebook profile for a possible review of recruiters. Our results indicate that this may be necessary to minimize the risk of being excluded in a recruiting process.

Place, publisher, year, edition, pages
2012. , 44 p.
Keyword [en]
Social Media, Facebook, recruitment, assessment tools, profile layout
Keyword [sv]
Sociala medier, Facebook, rekrytering, granskningsverktyg, profilutformning
National Category
Social Sciences
URN: urn:nbn:se:sh:diva-18071OAI: diva2:599860
Subject / course
Social and Behavioural Science, Law
Available from: 2013-01-23 Created: 2013-01-22 Last updated: 2013-01-23Bibliographically approved

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