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Nä̈r ä̈ldreomsorgen blev galleria och den ä̈ldre kund: En kritisk diskursanalys av informationsbroschyrer om ä̈ldreomsorg
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Sociology.
2013 (Swedish)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this bachelor thesis is to examine the views of the elderly and the caregivers that appear in brochures for the elderly and the discourses that can be found within. The data that the study is based on was collected and analysed using content analysis and Faircloughs (1992) critical discourse analysis. The theoretical frameworks that have been used are social constructionism, critical discourse analysis, assortment and protest, and New Public Management. The results showed two images of older people (I) the elderly as active and autonomous and (II) the elderly as passive and in need of help. The results also showed two pictures of the caregiver (III) the caregiver and NPM, and (IV), the non-profit care provider as a complement. The discussion considers how these images can be interconnected. The knowledge this thesis may provide is an understanding of how seemingly small choices in formulations can help to create a certain image of the elderly and the caregivers, and what consequences this may have in the social practice. This thesis is limited both in its material and extent and should be viewed accordingly.

Place, publisher, year, edition, pages
2013. , 41 p.
Keyword [sv]
äldre, äldreomsorg, åldrande, diskursanalys
National Category
Social Work
URN: urn:nbn:se:uu:diva-192511OAI: diva2:596180
Social and Behavioural Science, Law
Available from: 2013-01-29 Created: 2013-01-21 Last updated: 2013-01-29Bibliographically approved

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