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Hälsopromotion som ledningsstrategi: -ett sätt att få medarbetarna att identifiera sig med organisationen
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Sociology.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Health Promotion as amanagement strategy : - a way to get employees to identify themselves with the organization (English)
Abstract [en]

Health and physical exercise has a become trend in today's society and the work with health promotion has increased in organizations. This is not only a way for organizations to get healthier and more efficient employees, but also a way to regulate the employee’s identity by getting them to identify with the organization. This bachelor essay studies how health promotion can be used as a management strategy. This is done by interviews and by performed observations at the recruitment company, Adecco, in the Stockholm region. The empirical material was collected and analyzed based on the selected theory about identity regulation. The study describes how Adecco through health promotion can regulate the employee’s identity. A pattern can be seen that goes from the individual level, by influencing the individual’s values, to a market level, in which the employees are formed to become more competitive. The study shows that health promotion can be used by organizations as a management strategy to get employees to identify with the organization.

Abstract [sv]

Hälsa och träning har blivit något av en trend idagens samhälle och att jobba med hälsopromotion har blivit allt vanligare inomorganisationer. Det är inte bara ett sätt för organisationer att få friskareoch effektivare medarbetare, utan även ett sätt att konstruera medarbetarnasidentitet genom att få dem att identifiera sig med organisationen. Dennakandidatuppsats studerar hur hälsopromotion kan användas som enledningsstrategi. Studien har gjorts genom intervjuer samt utförda observationerpå bemanningsföretaget Adecco i region Stockholm. Det empiriska materialet somsamlats in analyserades utifrån den valda teorin, som handlar omidentitetskonstruktion. I studien beskrivs hur Adecco genom hälsopromotion formarsina medarbetares identitet. Man kan se ett mönster som går från individnivå,genom att forma individens värderingar, till en marknadsnivå där man utvecklarmedarbetarna i att bli tävlingsinriktade och konkurrensmedvetna. Studien visardärmed att hälsopromotion kan användas av organisationer som en ledningsstrategiför att få medarbetaren att identifiera sig med organisationen

Place, publisher, year, edition, pages
2013. , 43 p.
Keyword [en]
Health promotion, identity, identity regulation, control, post-bureaucratic organizations
Keyword [sv]
hälsopromotion, identitet, identitetskonstruktion, styrning, post-byråkratiska organisationer
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology)
Identifiers
URN: urn:nbn:se:uu:diva-192382OAI: oai:DiVA.org:uu-192382DiVA: diva2:589764
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-01-29 Created: 2013-01-19 Last updated: 2013-01-29Bibliographically approved

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CiteExportLink to record
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