Change search
ReferencesLink to record
Permanent link

Direct link
Collaborative Design: The Electric Industry in Soviet Russia 1973–79
2008 (English)In: "Focused": current design research projects and methods, Genève: Swiss Design Network (SDN) , 2008, 233-253 p.Chapter in book (Refereed)
Abstract [en]

What are our first associations when we hear “Russian” or “Soviet” design? We probably do not have many, if then perhaps sputniks and weapons: Kalashnikovs, Molotov cocktails and the like. In addition to cosmic travel and the military, names from the Russian avant-garde could turn up: Rodchenko’s advertisements, Tatlin’s clothes, maybe even Alexandra  Exter’s constructivist plastic costumes for the 1924 science fiction film Aelita.

This  paper will give an entirely different perspective on design practice in the Soviet Union. I will present the working methods of the innovative and groundbreaking design program “ElektroMera” (Russian for “Electric Measurement Instruments”) proposed for the “Electric Measurement Instruments Association” (“SouizElektroPribor”).

The  ElektroMera program developed a rigid state industry conglomeration into a Western-style company in the Soviet Union between 1973 and 1979. With the logo “M” reminiscent of an electric impulse diagram, its competitors were giants such as Siemens.

Place, publisher, year, edition, pages
Genève: Swiss Design Network (SDN) , 2008. 233-253 p.
Keyword [en]
collaborative work, design in the USSR, designs labs, interdisciplinary projects, ElektroMera, VNIITE
National Category
URN: urn:nbn:se:sh:diva-17881ISBN: 978-3-9523138-0-0OAI: diva2:584568

Swiss Design Network Symposium 2008, 30-31 May 2008, Mount Gurten, Berne, Switzerland

Available from: 2013-01-09 Created: 2013-01-09 Last updated: 2015-12-14Bibliographically approved

Open Access in DiVA

fulltext(1010 kB)105 downloads
File information
File name FULLTEXT02.pdfFile size 1010 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Tillberg, Margareta

Search outside of DiVA

GoogleGoogle Scholar
Total: 105 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 80 hits
ReferencesLink to record
Permanent link

Direct link