Collaborative Design: The Electric Industry in Soviet Russia 1973–79
2008 (English)In: "Focused": current design research projects and methods, Genève: Swiss Design Network (SDN) , 2008, 233-253 p.Chapter in book (Refereed)
What are our first associations when we hear “Russian” or “Soviet” design? We probably do not have many, if then perhaps sputniks and weapons: Kalashnikovs, Molotov cocktails and the like. In addition to cosmic travel and the military, names from the Russian avant-garde could turn up: Rodchenko’s advertisements, Tatlin’s clothes, maybe even Alexandra Exter’s constructivist plastic costumes for the 1924 science fiction film Aelita.
This paper will give an entirely different perspective on design practice in the Soviet Union. I will present the working methods of the innovative and groundbreaking design program “ElektroMera” (Russian for “Electric Measurement Instruments”) proposed for the “Electric Measurement Instruments Association” (“SouizElektroPribor”).
The ElektroMera program developed a rigid state industry conglomeration into a Western-style company in the Soviet Union between 1973 and 1979. With the logo “M” reminiscent of an electric impulse diagram, its competitors were giants such as Siemens.
Place, publisher, year, edition, pages
Genève: Swiss Design Network (SDN) , 2008. 233-253 p.
collaborative work, design in the USSR, designs labs, interdisciplinary projects, ElektroMera, VNIITE
IdentifiersURN: urn:nbn:se:sh:diva-17881ISBN: 978-3-9523138-0-0OAI: oai:DiVA.org:sh-17881DiVA: diva2:584568
Swiss Design Network Symposium 2008, 30-31 May 2008, Mount Gurten, Berne, Switzerland2013-01-092013-01-092015-12-14Bibliographically approved