Change search
ReferencesLink to record
Permanent link

Direct link
Corporate Media Work and Micro-Dynamics of Mediatization
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2013 (English)In: European Journal of Communication, ISSN 0267-3231, E-ISSN 1460-3705, Vol. 28, no 4, 420-435 p.Article in journal (Refereed) Published
Abstract [en]

Recent analysis of interactions and relations between media, individuals and organisations is commonly based on the notion of mediatization. Research in journalism and media studies, political studies as well as business studies have explored mediatization as prevailing transformation influencing communication activities of individuals as well as organisations.

In the field of organisational studies an increasing interest has been paid to the mediatised settings in which organisations conduct their activities. But despite the growing interest we still lack a sufficient understanding of the inner dynamics of these processes. Contemporary research often focuses on the effects of mediatization and, therefore, relatively little is known about how agents are involved in the creation, maintenance, re-shaping and interruption of the institutional properties of mediatization. In this article we seek to examine the dynamics of mediatization and how it is shaped, reproduced and reshaped through activities of individual corporations. Thus, Mediatization is not only “out there”, it will be argued, coming to expression through actors’ more or less passive and explicit adaptation to the dominant perceptions and understanding of the way the media operate.

The aim of the article is to show how mediatization evokes processes of skilful and purposeful activities of actors involved in the creation, maintenance and disturbance of the shared rules, norms and practices that guide organisations in their effort to deal with media-related issues. The article, thereby, goes beyond examining the media activities of individual organisations as a result of mediatization, and focuses on these activities as a constituent of the processes in which mediatization is re-constructed and enacted (cf. Hartman 2009). The analysis rests on a study of thirteen Swedish publically listed corporations and their media activities. The material was collected through in-depth semi-structured interviews and participant observations. 

Place, publisher, year, edition, pages
Sage Publications, 2013. Vol. 28, no 4, 420-435 p.
Keyword [en]
Mediatization, Neoinstitutional theory, Micro-dynamics
National Category
Media and Communications Business Administration
URN: urn:nbn:se:uu:diva-188839DOI: 10.1177/0267323113488487ISI: 000322872600004OAI: diva2:579355
Available from: 2012-12-20 Created: 2012-12-20 Last updated: 2013-09-09Bibliographically approved

Open Access in DiVA

fulltext(265 kB)296 downloads
File information
File name FULLTEXT01.pdfFile size 265 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Pallas, JosefFredriksson, Magnus
By organisation
Department of Informatics and Media
In the same journal
European Journal of Communication
Media and CommunicationsBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 296 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 450 hits
ReferencesLink to record
Permanent link

Direct link