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Livet efter döden: Svenska tidningar anpassar sig till en digital framtid
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The media industry in general and the newspaper in particular is going through major changes – technological, logistical, economical – due to the dropping sales and width of the printed daily newspaper. Few organisations have been spared the necessary rationalizations and cut-downs in staff. All of them are expected to produce more and better content, in more and new channels and platforms, with less resources. Some have been preparing for this a long time, others have never entered the digital world of news. In qualitative interviews with informants from six swedish newspapers, coming daily, we study their strategies for a digital future – where the attention of the audience is hard to get, advertising incomes are sparse, many of the competitors offer their products for free and development of new technology, new competition and changing consumer patterns is accelerating exponentially.


The results show that those not yet successful on the internet will implement paywalls of the metered model within the next six months, to make up for lost income, one already uses a hard paywall and have lost most of its traffic, and one will not use a paywall – though they have a premium service – fearing all readers will stop visiting their site. Those who are making paywalls a reality in Sweden next year still believe in the printed newspaper, and also in a loyal reader, who will be rewarded with more than those who choose the free alternatives. Their perspective is optimistic, though very uncertain, as to the future prospects of making money from digital products.

Place, publisher, year, edition, pages
2012. , 59 p.
Keyword [sv]
tidningsbranschen, papperstidning, nya medier, mediestrategier, digitala plattformar, digitalisering, betalväggar, mobil, surfplatta
National Category
Media Studies
URN: urn:nbn:se:miun:diva-18001OAI: diva2:579314
Educational program
Journalistprogrammet SJOUG 180 hp
Available from: 2013-03-06 Created: 2012-12-19 Last updated: 2013-03-06Bibliographically approved

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Thustrup, MalteBendz, Viktor
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