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Videography as Production Nexus: Digital Film Cameras, Media Management and the Distribution of Creativity in TV and Film Production
Mälardalen University, School of Innovation, Design and Engineering.
2013 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis is about new digital moving image recording technologies and how they augment the distribution of creativity and the flexibility in moving image production systems, but also impose constraints on how images flow through the production system. The central concept developed in this thesis is ‘creative space’ which links quality and efficiency in moving image production to time for creative work, capacity of digital tools, user skills and the constitution of digital moving image material. The empirical evidence of this thesis is primarily based on semi-structured interviews conducted with Swedish film and TV production representatives.This thesis highlights the importance of pre-production technical planning and proposes a design management support tool (MI-FLOW) as a way to leverage functional workflows that is a prerequisite for efficient and cost effective moving image production.

Place, publisher, year, edition, pages
Västerås: Mälardalens högskola , 2013.
Series
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 162
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-17217ISBN: 978-91-7485-099-4 (print)OAI: oai:DiVA.org:mdh-17217DiVA: diva2:578823
Presentation
2013-01-21, TV-studion i Mediehuset, Högskolan Dalarna, Falun, 13:00 (English)
Opponent
Supervisors
Available from: 2012-12-19 Created: 2012-12-19 Last updated: 2013-01-09Bibliographically approved
List of papers
1. NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH
Open this publication in new window or tab >>NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH
2010 (English)In: Proceedings of the 11th International Design Conference DESIGN 2010 / [ed] Stal - Le Cardinal Julie, FSB-The Design Society , 2010, 223-232 p.Conference paper, Published paper (Refereed)
Abstract [en]

This paper describes a project that aims to come up with a suggestion for guide-lines and new work- flow models concerning the demand of tailored content that influence every design process of moving images as well as the distribution of creative decisions within contemporary production organizations in the audio-visual industry. In this context we define creativity as the social and psychological process that enable people to generate new ideas and concepts or to come up with new associations between existing ideas and concepts. From a theoretical perspective, the purpose of this paper is to discuss new design processes and workflows in the production of moving images in order to establish a general comprehension describing contemporary digital production chains for moving images. A purpose of the project is to find and analyze the weak and problematic links of the production chain, in order to suggest a solution for the problems, namely a flexible workflow model for the production of moving images. By flexibility we mean an ability to adapt to new challenges and changes, both external and internal. We have recently initiated this unique collaborative research project that focuses on how small and mid-sized audio-visual production enterprises in Sweden have developed and are developing new design processes due to a number of recent socio-economic and technological challenges. For the first time a number of the front-line production companies in Sweden participates in a scientific research project on common issues. Research questions to be addressed: - Has digitalization of film/TV production increased the flexibility and responsiveness of the production system? - Does this lead to more diffuse or better-defined work-roles among individual film/TV-workers? - Do new workflows and the distribution of creativity lead to an actual decentralization of creative decisions and responsibility in the design process of moving images?

Place, publisher, year, edition, pages
FSB-The Design Society, 2010
Keyword
distributed creativity, design models, audio-visual design, film/TV-production
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-13131 (URN)000301582200024 ()978-953-7738-03-7 (ISBN)
Conference
11th International Design Conference (DISIGN) Location: Dubrovnik, CROATIA Date: MAY 17-20, 2010
Available from: 2011-10-13 Created: 2011-10-13 Last updated: 2013-12-03Bibliographically approved
2. Creative Space in Contemporary Swedish Moving Image Production
Open this publication in new window or tab >>Creative Space in Contemporary Swedish Moving Image Production
2012 (English)In: Journal of Integrated Design & Process Science, ISSN 1092-0617, E-ISSN 1875-8959, Vol. 16, no 4, 55-72 p.Article in journal (Refereed) Published
Abstract [en]

Production of moving images is turning completely digital. This leads to new possibilities and new constraints for creativity within film and TV production chains.

This paper describes professionals’ current comprehension of the consequences of the shift from celluloid to digital technologies, within the Swedish Moving Image Industry. New technologies bring new workflows, new design processes and new constraints.

We aim to illuminate factors that affect design creativity in digital moving image production, by addressing questions about production related responses to the digital turn as well as the affects of such responses on creativity.

Inspired by Ingar Brinck’s creativity theories (1999, 2007) we view aesthetic problem solving as a cognitive process and suggest creative spaces to be the critical phenomenon to manage. We also use organization theories, particularly the work of Katherine Miller (2011) to explain why creativity ought to be a primary management concern.

The empirical material used is semi-structured interviews with management personnel in Swedish moving image production companies. Outcomes include that the variety of digital formats available today is hard for crafts people to overview. This has brought costly workflow constraints that largely limit creativity.

We suggest a pre-production file format check-list as a tool to support design management.

Keyword
technological Shift, file formats, workflow, creativity, design management
National Category
Design Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-14085 (URN)10.3233/jid-2012-0003 (DOI)2-s2.0-84871213299 (Scopus ID)
Projects
New Design Processes in the Audiovisual Industry
Available from: 2012-01-27 Created: 2012-01-27 Last updated: 2017-12-08Bibliographically approved
3. Convergence cameras and the new documentary image
Open this publication in new window or tab >>Convergence cameras and the new documentary image
2012 (English)In: Digital Creativity, ISSN 1462-6268, E-ISSN 1744-3806, Vol. 23, no 3/4, 291-306 p.Article in journal (Refereed) Published
Abstract [en]

New digital recording technologies pose new creative dilemmas for documentary videographers. The new type high-resolution video camera with 35 mm sized sensors and mounts for real film lenses generate a type of imagery that does not look typically ‘observational’. By testing this imagery's capacity as the guarantor of documentary authenticity and interrelating this with visualisation theories, this paper aims to explain the ontology of the new digital documentary image, its lure for the documentary filmmaker and its ramifications on reception in order to leverage technological production awareness of the documentary videographer and production members. The empirical data presented in this article is based on an explorative reception study in which five different types of moving image sequences were tested on an audience in order to be able to define the level of indexical appeal in shallow depth of field, high resolution, High Production Value, documentary moving images.

National Category
Engineering and Technology
Identifiers
urn:nbn:se:mdh:diva-17219 (URN)10.1080/14626268.2012.731652 (DOI)000312124600010 ()2-s2.0-84871206105 (Scopus ID)
Available from: 2012-12-19 Created: 2012-12-19 Last updated: 2017-12-06Bibliographically approved
4. Design Management Support for the Audiovisual Industry
Open this publication in new window or tab >>Design Management Support for the Audiovisual Industry
(English)In: Journal of Integrated Design & Process Science, ISSN 1092-0617, E-ISSN 1875-8959Article in journal (Refereed) In press
National Category
Media Engineering Design
Identifiers
urn:nbn:se:mdh:diva-17220 (URN)
Available from: 2012-12-19 Created: 2012-12-19 Last updated: 2017-06-09

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