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Kvinnliga ledare kommunicerar: Motiv och former inom den svenska mediebranschen
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Female leaders communicate : Motifs and forms in the Swedish media industry (English)
Abstract [en]

From an early age kids learn that their good performance and efforts will be rewarded. Unfortunately, not all leaders in the media industry are rewarded or given the same opportunities to exercise their communicative leadership, according to studies in media research. The aim of our study is to highlight female managers' experiences of their communicative leadership in the Swe-dish media industry. This study was based on qualitative interviews with four female respondents in management positions. The core of the study concerns female communicative leadership and interpersonal communication. We can draw the conclusion that female leaders perceive that their communicative role tends to be collaborative and that effective leadership is first and fore-most a matter of communication skills. 

Place, publisher, year, edition, pages
Keyword [en]
Interpersonal communication, internal communication, communicative leadership
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-23035OAI: diva2:578769
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2012-12-20 Created: 2012-12-18 Last updated: 2012-12-20Bibliographically approved

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Kvinnliga ledare kommunicerar - Motiv och former inom den svenska mediebranschen(676 kB)289 downloads
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