Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Marketing in Recession: - How have Swedish firms in the consumer discretionary sector reacted to the current recession?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , p. 49
Keyword [en]
Strategy, Marketing, Marketing Mix, Recession
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-20068OAI: oai:DiVA.org:hh-20068DiVA, id: diva2:574922
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-12-07 Created: 2012-12-06 Last updated: 2012-12-07Bibliographically approved

Open Access in DiVA

fulltext(911 kB)807 downloads
File information
File name FULLTEXT01.pdfFile size 911 kBChecksum SHA-512
ee356c7963badabd7aca37e1a983b5500d1cf0d0d06a1defe0e885ab87073cc48f0d854cb372b891058633643652afd4173328169d6d74d98e24ec2155ae5fe8
Type fulltextMimetype application/pdf

By organisation
School of Business and Engineering (SET)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 807 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 143 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf