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Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. (Market potential)
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics. (Market potential)
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

 

Abstract 

Background:

  The main aim of the research is to focus on the market potential of

the cosmetic brands in the market of Aruba, Bonaire and Curacao

(ABC islands). These islands are located in the Caribbean Sea in

front of the coast of South-America. Before starting to expand,

international companies first search for potential suitable markets to

invest in. This thesis attempts to find out if there is a potential

market for the cosmetic products of the companies on the ABCislands.

 

Purpose:

The purpose of the Master thesis is to find out if there is a potential

market for new cosmetic products on the ABC islands. To achieve

the purpose, the research addresses the market potential analysis. 

Conclusion:

  The market of Aruba and Curacao offer a great number of potential

clients and a good future prospect. These findings are also

supported by research that was conducted in 2007 by the

Icongrouponline.  Majority of the consumers on the islands are

willing to try new professional cosmetics products. Additionally, the

tourism industry plays an important role when assessing the market

potential on these islands for professional cosmetics products. 

Key words:

  Internationalization, market selection, market potential and

development, entry mode, cosmetics products, Aruba, Bonaire,

Curacao 

Place, publisher, year, edition, pages
2012. , 147 p.
Keyword [en]
Internationalization, market selection, market potential and development, entry mode, cosmetics products, Aruba, Bonaire, Curacao
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-19939OAI: oai:DiVA.org:hj-19939DiVA: diva2:572732
Subject / course
IHH, Business Administration
Presentation
2012-05-25, B3008, Gjuterigatan 5, 10:45 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-11-29 Created: 2012-11-28 Last updated: 2015-09-25Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
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