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Marketing Strategy during the Global Financial Crisis-a Case study of Great Partner Company, China
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. (Kangbin Zheng & Shiying Yan)
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. (Kangbin Zheng & Shiying Yan)
2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 70 p.
Keyword [en]
financial crisis; marketing strategy; customer relationship; brand management
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-13458Archive number: E3BA:DiVA 212/2012OAI: oai:DiVA.org:hig-13458DiVA: diva2:572200
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Projects
This study aims to explore the implementation of marketing strategies on companies during the financial crisis, and to identify those strategies that can help a company to remain successful during a period of economic downturn.
Available from: 2012-12-07 Created: 2012-11-27 Last updated: 2012-12-07Bibliographically approved

Open Access in DiVA

fulltext(631 kB)832 downloads
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dc34aa54ed01d445b58f1f591bc7c9146f7073c0d7505618fd3c0c9b58726e80d751bdcc76a180dce78203c88ac6e0dd6d38df200523e4c8f60604dbc477b093
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf