Marketing Strategy during the Global Financial Crisis－a Case study of Great Partner Company, China
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , 70 p.
financial crisis; marketing strategy; customer relationship; brand management
IdentifiersURN: urn:nbn:se:hig:diva-13458Archive number: E3BA:DiVA 212/2012OAI: oai:DiVA.org:hig-13458DiVA: diva2:572200
Subject / course
Business administration – master’s programme (one year)
UppsokSocial and Behavioural Science, Law
ProjectsThis study aims to explore the implementation of marketing strategies on companies during the financial crisis, and to identify those strategies that can help a company to remain successful during a period of economic downturn.