Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Co-Creation - Synsätt inom marknadsföringslitteraturen
Örebro University, Örebro University School of Business.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The creation of value is considered the core purpose and central process of economic exchange. Value creation is now conceptualized as shared by both producers and customers, and value is seen as fundamentally derived and determined in use, the integration and application of resources in a specific context, rather than in exchange, embedded in products and manifested as price. The field of research is abundant with publications but these do not fully further the understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practise. Without a thorough understanding of the factors characterising value co-creation, the nature as well as content and locus of co-creation cannot be identified. In that case value co-creation easily becomes a concept without substance.

 

Until now, individual publications on co-creation have focused on few or different aspects, have emphasized the process from either the customer’s or from  the firm’s vantage point, have different theoretical approaches and have ignored the complexity in interactions between actors.

The purpose of this essay is to analyse how five fundamental aspects of co-creation of customer value are perceived in contemporary marketing literature.

 

Discussing the different views on co-creation, this essay concludes that though

there are evident points of agreement, finding one generally valid doctrine of predestination or value co-creation is improbable. Although marketing practitioners would benefit from a precise definition one would probably benefit more by accepting that co-creation is a dynamic process affected by many factors, and that one correct and universal view of the process therefor is impossible.

 

Place, publisher, year, edition, pages
2012. , 25 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-26514ISRN: ORU-HHS/FEK-GK-2012/0096--SEOAI: oai:DiVA.org:oru-26514DiVA: diva2:571971
Subject / course
Företagsekonomi
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-11-30 Created: 2012-11-26 Last updated: 2017-10-17Bibliographically approved

Open Access in DiVA

fulltext(494 kB)431 downloads
File information
File name FULLTEXT03.pdfFile size 494 kBChecksum SHA-512
bd3d2678940576466b065bc085f9bb91207448520fc3be4c9b56c0e652d9a2a0f81c2ad08996bbd7a873e60ed93dfd294f54986855c98357028e5d143be0835b
Type fulltextMimetype application/pdf

By organisation
Örebro University School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 431 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 164 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf