The prescribing physician's influence on consumer choice between medically equivalent pharmaceuticals
2012 (English)In: Review of Industrial Organization, ISSN 0889-938X, E-ISSN 1573-7160, Vol. 41, no 3, 207-222 p.Article in journal (Refereed) Published
This paper reports on a study of the prescribing physician's influence on consumers' choice between medically equivalent pharmaceuticals. The study was performed using a dataset of 666,000 observations in which consumers were asked whether they were prepared to pay the price difference in order to obtain the prescribed pharmaceutical instead of the cheapest available substitute. The main results support the hypothesis that prescribing physicians have an impact on consumers' choice between medically equivalent pharmaceutical products.
Place, publisher, year, edition, pages
Dordrecht: Springer, 2012. Vol. 41, no 3, 207-222 p.
brand loyalty, branded generics, doctors, parallel import, generic competition, secondary brand
Economics and Business
Research subject Economics
IdentifiersURN: urn:nbn:se:umu:diva-61350DOI: 10.1007/s11151-012-9347-7ISI: 000309582000004OAI: oai:DiVA.org:umu-61350DiVA: diva2:570683