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Business creation: from theory to practice: Case study on a wine merchant company creation process
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

There has been not so much written, as far as we researched, about the business creation process on the theoretical and practical basis together. While reading this thesis, readers will be acknowledged more about the main steps of the business creation process that Wine Essence followed during its establishment. With this research we tried to build an understanding on the topic with a special focus to the role of practice in the process. Three Wine Essence owners were interviewed. The interviews were semi-structured so that the factors we were looking for could be explored. The factors that were identified were afterwards further analyzed, together with the help of new gathered theory. In other words an abductive approach was used. We hope this research is profitable for companies or individuals who require relevant knowledge on this subject. It is also beneficial for researchers and students who are interested in business creation strategy in wine industry. Additionally we intend to provide some useful information to persons who are concerned about French wine market. We believe these findings to be valuable to encourage more research on the topic.

Place, publisher, year, edition, pages
2012. , 67 p.
National Category
Business Administration
URN: urn:nbn:se:hj:diva-19848OAI: diva2:570356
Social and Behavioural Science, Law
Available from: 2012-11-20 Created: 2012-11-19 Last updated: 2012-11-20Bibliographically approved

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