Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Business creation: from theory to practice: Case study on a wine merchant company creation process
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

There has been not so much written, as far as we researched, about the business creation process on the theoretical and practical basis together. While reading this thesis, readers will be acknowledged more about the main steps of the business creation process that Wine Essence followed during its establishment. With this research we tried to build an understanding on the topic with a special focus to the role of practice in the process. Three Wine Essence owners were interviewed. The interviews were semi-structured so that the factors we were looking for could be explored. The factors that were identified were afterwards further analyzed, together with the help of new gathered theory. In other words an abductive approach was used. We hope this research is profitable for companies or individuals who require relevant knowledge on this subject. It is also beneficial for researchers and students who are interested in business creation strategy in wine industry. Additionally we intend to provide some useful information to persons who are concerned about French wine market. We believe these findings to be valuable to encourage more research on the topic.

Place, publisher, year, edition, pages
2012. , 67 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-19848OAI: oai:DiVA.org:hj-19848DiVA: diva2:570356
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-11-20 Created: 2012-11-19 Last updated: 2012-11-20Bibliographically approved

Open Access in DiVA

fulltext(626 kB)872 downloads
File information
File name FULLTEXT01.pdfFile size 626 kBChecksum SHA-512
1b013d63825a2a7db43fe16f1b87c2f680dfdb9b2711d8553fe611b786ba32a4d4d9d9392576fe936e2735cbf794ec13dfc9dd8e6e38de9a205169fd17fadecd
Type fulltextMimetype application/pdf

By organisation
JIBS, Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 872 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 815 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf