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Hur övervinns hinder på den kinesiska marknaden?: En fallstudie av ett svenskt företag i Kina
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

China has in recent years experienced a great economic growth, which has attracted the interest of several Swedish companies. Notisum is one of those companies and they have started up a subsidiary in Shanghai, China. This paper is intended to describe Notisum and EnviTools internationalization to China focusing on the obstacles encountered and how the company handled them. In order to achieve this, empirical data was collected through an interview and a literature review. By studying Notisums and EnviTools internationalization process to China, several obstacles were found. The study could also determine that EnviTool already solved many of these barriers, but there are still obstacles for the company to overcome.

Place, publisher, year, edition, pages
2012. , 34 p.
Keyword [sv]
Kina, internationalisering
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-185002OAI: oai:DiVA.org:uu-185002DiVA: diva2:570185
Educational program
Systems in Technology and Society Programme
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-11-19 Created: 2012-11-16 Last updated: 2012-11-19Bibliographically approved

Open Access in DiVA

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