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Gilla, kommentera, dela: Facebook som en kommunikationskanal för Eskilstuna kommun.
Mälardalen University, School of Innovation, Design and Engineering.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The local council of Eskilstuna has a lot of fans on their Facebook page, but not so many people that ask questions, likes, comments or share their posts. This is a bachelor-thesis on how to inspire dialogue and encourage the fans to be a part of Eskilstunas Facebook page.

I have made guidelines for the council how to use Facebook as a way to reach out to those who live in Eskilstuna, based on results from literature studies, analysis of several other Facebook pages and interviews. I've also made examples of statuses for the Facebook page for one week, in May 2012.

The result shows that the fans want's to read about their local environment. It is important to have a personal appeal. Post should be no longer than 400 character, if they are, the posts will be truncated, and hidden. When the fans ask questions, they're expecting a quick answer. If the administrator of the Facebook pages can't answer the question they should forward it to someone who can. All posts from fans should be played attention, even the negative ones.

Place, publisher, year, edition, pages
Keyword [sv]
Informationsdesign, textdesign, Facebook, Sociala medier, Gilla, Kommentera, dela, Statusuppdatering
National Category
Other Engineering and Technologies not elsewhere specified
URN: urn:nbn:se:mdh:diva-16160OAI: diva2:570153
Subject / course
Information Design
Available from: 2012-11-19 Created: 2012-11-16 Last updated: 2012-11-19Bibliographically approved

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Gilla, kommentera, dela(1992 kB)294 downloads
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