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Kluster utan duster: En analys av kluster och dess effekter på butiksförsäljning
Södertörn University, School of Business Studies.
2012 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

Denna uppsats visar, med en kvantitativ undersökningsmetod, hur försäljningen hos Telenor Sveriges butiker påverkades beroende på om butikerna var placerade i kluster eller inte, i gatuläge eller gallerior, samt med hänsyn till vilka konkurrenter som fanns i närheten. Studiens slutsats tyder överlag på att det, för försäljningen, var bäst att finnas i ett kluster, helst i kombination med en butiksplacering i en galleria.

Abstract [en]

With a quantitative method, this study shows how Telenor Sweden’s selling of mobile phone subscriptions tended to be affected by the locations of their stores. Whether the stores were placed in clusters or not and whether they were placed in street locations or in shopping malls were considered. Consideration was also taken to which competitors in the same business that was located nearby the stores, to examine if they had an effect on the selling. The conclusion of the study indicates that, with respect to the selling, it was best to have a store in a cluster and preferably in a cluster in a shopping mall.

Place, publisher, year, edition, pages
2012. , 63 p.
Keyword [en]
Cluster, Telenor Sweden, competition, competitive forces, sales
Keyword [sv]
Kluster, Telenor Sverige, konkurrens, drivkrafter, butiker
National Category
Business Administration
URN: urn:nbn:se:sh:diva-17334OAI: diva2:566625
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2012-11-09 Created: 2012-11-09 Last updated: 2012-11-09Bibliographically approved

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