Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Customer Loyalty of Amazon: how to build a long lasting relationship?
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Aim: The purpose of the study is to do the research that under the e-commerce business model, the impact factors of customer loyalty in an online shopping environment, how to improve the customer loyalty and how to build a long lasting customer relationship.

Design/Methodology/approach: Through to the questionnaire survey research, design and collect sample data, combine with the Amazon Company’s current operating mode and the theoretical, and also got the second data. In order to make the data become more and more reliable.

Findings: The studying on improving customer loyalty under the B2C e-commerce model is significant for theory and practice. On the background of Amazon company,which is the biggest e-commerce company in America, according to the relevant literature and field surveys,the paper brings forward the importance of customer loyalty at the e-commerce business. It could come to the conclusion is how to improve the customer loyalty and then how to build the long lasting customer relationship.

Contribution: The paper according to the characters of the online shopping and combine with the literature about the e-commerce and customer loyalty research, Put forward a certain hypothesis, through questionnaire survey on customers, and statistical analysis of the relationship between customer loyalty and its influence factors make an empirically evaluation. The paper gives contribution to the e-commerce business, how to build the long lasting customer relationship. 

Place, publisher, year, edition, pages
2012. , p. 53
Keywords [en]
Customer loyalty; Customer relationship; Satisfaction; Services; Online shopping website
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hig:diva-13234Archive number: E3BA:DiVA 117/2012OAI: oai:DiVA.org:hig-13234DiVA, id: diva2:561578
Subject / course
Business administration
Educational program
Business administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-10-30 Created: 2012-10-19 Last updated: 2012-10-30Bibliographically approved

Open Access in DiVA

bachelor thesis of Zhouni Lin and Shiying Yan(1119 kB)15666 downloads
File information
File name FULLTEXT01.pdfFile size 1119 kBChecksum SHA-512
08e97966336e8a9684bbd1108c26e8cf66bb92682b79a3eedb7a481ce4f6a2689f27026796c15e674dd5e2511b295bd3e2480f47b5615c3c04f6922e08dcc262
Type fulltextMimetype application/pdf

By organisation
Department of Business and Economic Studies
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 15666 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1701 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf