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The Political Economy of Provincial TV Stations in China
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

My master thesis aims to examine how a Chinese political economy context has shaped the media landscape in China, especially in the domain of provincial television. The key issues are: 1) what the role of private profit accumulation is for provincial TV stations in China; 2) Whom the ownership of provincial TV stations in China belongs to; 3) how global capitalism influence provincial TV stations today; 4) how government regulation influence provincial TV stations today. Theoretically, we follow a political economy framework developed by Wasko (1994), Meehan (2005), and Mosco (2009) and relate western theories to a Chinese social context, by referring to a range of academic works focusing on the Chinese media and a political economy context in China (e.g. Bai, 2005; Zhao, 2008). Based on a case study of Hunan provincial satellite television (Hunan PSTV), the results show that: 1) advertising is the main contributor to the total income of provincial TV stations; 2) provincial TV stations are state-owned according to the party-state’s definition, but they have started to gain some capitalistic characteristics as they are increasingly driven by  audience-rating and advertising revenue; 3) party-state can support the commercialization of provincial TV stations by taking a series of reforms, and at the same time, it can readily suppress the development of provincial TV stations, by issuing legal decrees.

Place, publisher, year, edition, pages
2012. , 131 p.
National Category
Media Studies
URN: urn:nbn:se:uu:diva-182066OAI: diva2:558370
Subject / course
Media and Communication Studies
Educational program
Master Programme in Social Sciences
Social and Behavioural Science, Law
Available from: 2012-10-03 Created: 2012-10-03 Last updated: 2012-10-03Bibliographically approved

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