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MOTIVERA DIN PERSONAL I BUTIK: Beroende på antalet medarbetare
University of Skövde, School of Technology and Society.
University of Skövde, School of Technology and Society.
2012 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
MOTIVATE YOUR STAFF IN BUSINESS : Depending on the number of employees (English)
Abstract [sv]

Det är viktigt för blivande och befintliga butikschefer att skapa arbetsmotivation hos sin personal då medarbetarna är företagets viktigaste resurs. Butikschefer får vara beredda på att personalmängden kan variera och det är därför viktigt att kunna motivera såväl få som många medarbetare till att arbeta. Denna uppsats syftar till att, utifrån butikschefens perspektiv, beskriva hur butikschefen agerar när det gäller att motivera sin personal till att arbeta, i en stor butik med många medarbetare respektive en liten butik med få medarbetare. Detta görs för att kunna klarlägga de likheter och skillnader som finns i butikschefens agerande med medarbetarnas arbetsmotivation beroende på dennes personalmängd. För att få en inblick i verkligheten har vi intervjuat två butikschefer, en i en stor butik respektive en i en liten butik och jämfört deras tillvägagångssätt i att motivera sin personal till att arbeta. Det finns många teorier som förklarar vad människor motiveras av. I denna uppsats behandlas behovsteorier såsom Maslows behovshierarki och McClellands behovsteori samt teorier om arbetsutformning såsom Herzbergs tvåfaktorsteori och Hackman & Oldhams teori. Efter genomförd analys kommer vi fram till att skillnaderna framförallt är möjligheten till förmåner och vidareutbildning samt feedback.

Abstract [en]

It is important for becoming and practicing store managers to create work motivation with his/her staff as the employees are the company’s most important resource. Store managers must be prepared that the amount of staff may vary and because of that it’s important to be able to motivate many as well as few employees to work. This paper is intended to, using a store manager’s perspective, describe how the store manager is acting when it comes to motivating their staff to work in a large store with many employees and a small store with few employees. This is done in order to clarify the similarities and differences that exist in the store managers’ acting the employees’ motivation to work depending on the amount of staff. To get an insight into reality, we have interviewed two store managers, one in a large store and one in a small store and compared their approaches to motivate their staff to work. There are many theories that explain what people are motivated by. This paper evaluates need theories such as Maslow's hierarchy of needs and McClelland’s need theory and theories of job design such as Herzberg’s two factor theory and Hackman & Oldham’s theory. After preformed analysis, we conclude that the differences mainly are the opportunity to benefits and further education together with feedback.

Place, publisher, year, edition, pages
2012. , 43 p.
Keyword [sv]
Motivation, arbetsmotivation, personalmängd, butiksstorlek, butikschef, medarbetare
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-6417OAI: oai:DiVA.org:his-6417DiVA: diva2:557810
Subject / course
Business Administration
Educational program
Retail Store Manager - Study Programme
Presentation
2012-05-24, Högskolan i Skövde, Skövde, 10:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-10-02 Created: 2012-09-30 Last updated: 2012-10-02Bibliographically approved

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Motivera din personal i butik(811 kB)797 downloads
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Petré, EmelieGustafsson, Maria
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CiteExportLink to record
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Citation style
  • apa
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Output format
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