On-line strategic crisis communication: in search of a descriptive model approach
2012 (English)In: International Journal of Strategic Communication, ISSN 1553-1198, Vol. 6, no 4, 309-327 p.Article in journal (Refereed) Published
This study presents a descriptive model approach (“additional one-way channel,” “platform andhub,” “palpus,” “networks,” “action-nets”) for the understanding and practice of strategic, on-linecrisis communication. The proposed models rely on various theoretical approaches such as Gilpin andMurphy’s (2006, 2008, 2010) and Czarniawska’s (2009) theories of “classical” and “new” paradigmsfor the understanding and practice of crisis management and crisis communication in general. Thisstudy’s empirical material, on which the models are based and by which they are illustrated, comprises a series of in-depth interviews conducted between 2005 and 2011 with 24 Swedish strategiccommunication practitioners, who are experienced in the field of on-line crisis communication. Basedon the study’s results and the identified models, it is apparent that strategic on-line crisis communicationis about more than just building relationships with external audiences and practicing issuemanagement in times of crises. Therefore, this study highlights today’s and tomorrow’s interweavingof different logics and practices of strategic on-line crisis communication.
Place, publisher, year, edition, pages
Routledge, 2012. Vol. 6, no 4, 309-327 p.
Crisis Communication, Crisis management, Internet, Social media, Models
Social Sciences Media and Communications
Research subject Media and Communication Studies
IdentifiersURN: urn:nbn:se:oru:diva-26030DOI: 10.1080/1553118X.2012.711403OAI: oai:DiVA.org:oru-26030DiVA: diva2:556840
ProjectsCrisis Communication in A Digital Age