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Vägen till framgång: En studie om festivaler i Stockholm
Södertörn University, School of Business Studies.
Södertörn University, School of Business Studies.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this paper is to examine how events can be successful and stay competitive.Festivals are a big part of the event world and it can be difficult to understand why certainfestivals are successful and others not. In this paper we have conducted a comparison betweentwo major festivals in Stockholm. Both of them reached success, but nevertheless one of themfailed, while the other one is still successful. With this comparison, it appeared that there aremany aspects that help a festival to reach success but also factors that can make a festival afailure. To conduct this study, a number of interviews have been carried through; these havelater been put in relation to different theories about festivals. The results of this study providesinsight into festivals ups and downs and why these happen, and can hopefully be a help toboth new and existing festivals to achieve good results.

Place, publisher, year, edition, pages
2011. , 49 p.
Keyword [en]
Events, Festivals, Stockholm Pride Festival, Stockholm Water Festival, Qualitative study
Keyword [sv]
Evenemang, Festivaler, Stockholm Pride, Stockholm Vattenfestival, Kvalitativ studie.
National Category
Business Administration
URN: urn:nbn:se:sh:diva-17088OAI: diva2:555410
Subject / course
Tourism Studies
Social and Behavioural Science, Law
Available from: 2012-09-20 Created: 2012-09-19 Last updated: 2012-09-20Bibliographically approved

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Vägen till framgång(510 kB)294 downloads
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