Online newspapers in transition economy: Success factors
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Online newspapers are a highly competitive business espe-cially in transition economies. Such factors as a small In-ternet advertising market, low penetration of the Internet and government relations play a vital role in success of an online newspaper. Thus, online newspaper business is sel-dom profitable in Ukraine.
The purpose of this study is to define the factors of success of the Ukrainian online newspaper Ukrainska Pravda and the influence of media industry within the context of tran-sition economy.
Place, publisher, year, edition, pages
2012. , 54 p.
Economics and Business
IdentifiersURN: urn:nbn:se:hj:diva-19488OAI: oai:DiVA.org:hj-19488DiVA: diva2:555403
Subject / course
IHH, Business Administration