Change search
ReferencesLink to record
Permanent link

Direct link
Omslag till böcker och DVD-filmer: en jämförande studie av visuell kommunikation i omslagen till Män som hatar kvinnor och Niceville
Gotland University, School of the Humanities and Social Science.
2012 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Covers of Books and DVD-movies : a Comparing Study of Visual Communication in the Covers of Män som hatar kvinnor and Niceville (English)
Abstract [en]

This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?

To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product. I have also been studying visual communication and how designers use advertising pictures to communicate with the observer. Semiotics, advertising and comparisons between the covers have been my method for analyze.

I have come to the colclusion that covers of books and DVD movies do communicate in different ways and partly to different target groups. There are certain rules to follow if you want to increase the visibility of a picture among others. The results indicate that the book covers have an older target group than the DVD covers.

Place, publisher, year, edition, pages
2012. , 75 p.
Keyword [en]
covers, DVD, books, movies, movie poster, visual communication, advertising, semiotic, packaging design
Keyword [sv]
Omslag, förpackning, Stieg Larsson, Kathryn Stockett, Män som hatar kvinnor, Niceville, förpackningsdesign, reklam, marknadsföring, visuell kommunikation, blickteori, Barthes, semiotik, Laura Mulvey, Norstedts, Nordisk Film, filmaffisch, bokomslag, filmomslag
National Category
Art History
URN: urn:nbn:se:hgo:diva-1555OAI: diva2:550980
Subject / course
Art History
Educational program
Master programme in art history
Humanities, Theology
Available from: 2012-09-17 Created: 2012-08-31 Last updated: 2013-07-01Bibliographically approved

Open Access in DiVA

Omslag till böcker och DVD-filmer(5566 kB)825 downloads
File information
File name FULLTEXT01.pdfFile size 5566 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Lundgren, Helena
By organisation
School of the Humanities and Social Science
Art History

Search outside of DiVA

GoogleGoogle Scholar
Total: 825 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 643 hits
ReferencesLink to record
Permanent link

Direct link