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Tillväxt med Corporate Social Responsibility: En studie om huruvida CSR påverkar Volkswagen Groups strategi till att bli den största bilförsäljarkoncernen.
KTH, School of Industrial Engineering and Management (ITM), Production Engineering.
KTH, School of Industrial Engineering and Management (ITM), Production Engineering.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The report assesses the typical questions regarding Corporate Social Responsibility within the automotive industry. An attempt as to whether Corporate Social Responsibility has an impact on growth companies is demonstrated. Volkswagen Group is within the required analytical criteria, which are to be studied. Also, the fact that they recently launched “Strategy 2018” makes it even more interesting to immerse into. “Strategy 2018” is based on becoming the number one automotive company in regards to car sales. Literary studies were compiled to obtain a scientific and theoretical basis for this matter. Subsequently, a case study was described to connect and understand Volkswagen Group’s ideas from a theoretical and scientific standpoint. It is evident that the different automotive companies are identical in their CSR questions, especially in environmental issues. The case study was obtained through reports, Volkswagen Groups annual 2010 report, interviews and mail contacts from Sustainability Asset Management. The conclusions were that no clear evidence, about the relationship between CSR and growth companies in terms of economic growth, was apparent. However, indications of an economic growth with CSR were evident, which was determined by the contacts in Volkswagen Group and analyzing the reports.

Abstract [sv]

Examensarbetet redogör de typiska CSR frågorna inom bilindustrin där kopplingen huruvida CSR har en påverkan på ett tillväxtföretag försökt att påvisats. Företagsvalet, Volkswagen Group, är ett praktexempel eftersom de nyligen lanserade tillväxtstrategin ”Strategy 2018”. Strategin grundar sig i att bilkoncernen till 2018, blir nummer ett inom bilförsäljning. Litterära undersökningar sammanställdes för att få ett vetenskapligt och teoretiskt underlag för ämnet. Därefter gjordes en fallstudie för att ansluta företagets idéer jämte teoretisk bakgrund. Det framgår tydligt att bilindustrin är någorlunda identiska i sina CSR frågor, i synnerhet miljöfrågor. Fallstudien framställdes från årsredovisningar, rapporter, intervjuer från Volkswagen Group och mailkontakt från Sustainability Asset Management. Avslutningsvis, var slutsatsen att det ännu inte finns tydliga rapporter kring relationen mellan CSR och ekonomiskt tillväxt. Dessbättre, har tydliga indikationer på ett gynnsamt resultat framförts med stöd från teori och kontaktpersoner.

Place, publisher, year, edition, pages
2012. , 22 p.
Series
Examensarbete inom teknik och management, grundnivå, 171
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-101794OAI: oai:DiVA.org:kth-101794DiVA: diva2:549396
Uppsok
Technology
Examiners
Available from: 2012-09-26 Created: 2012-09-04 Last updated: 2012-09-26Bibliographically approved

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CiteExportLink to record
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