From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development
2012 (English)In: California Management Review, ISSN 0008-1256, Vol. 54, no 4, 20-43 p.Article in journal (Refereed) Published
Front-end activities largely influence the outcomes of new product development processes, because it is here that firms create new ideas, give them direction, and set them in motion. We show that the front end can be understood as comprising three core activities: idea/concept development, idea/concept alignment, and idea/concept legitimization, which allow firms to create corroborated product definitions. The paper provides important implications for managers interested in front-end management, and devote specific attention to the differences between incremental and radical front end development and to the front end in the light of increasingly open innovation processes.
Place, publisher, year, edition, pages
Berkeley, Calif.: University of California Press, 2012. Vol. 54, no 4, 20-43 p.
Innovation management, Front end, Ideation, New product development, Open innovation, Opportunity recognition)
Business Administration Production Engineering, Human Work Science and Ergonomics
IdentifiersURN: urn:nbn:se:hh:diva-19399DOI: 10.1525/cmr.2012.54.4.20ScopusID: 2-s2.0-84866384763OAI: oai:DiVA.org:hh-19399DiVA: diva2:548721