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From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).ORCID iD: 0000-0001-6476-2547
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
2012 (English)In: California Management Review, ISSN 0008-1256, E-ISSN 2162-8564, Vol. 54, no 4, 20-43 p.Article in journal (Refereed) Published
Abstract [en]

Front-end activities largely influence the outcomes of new product development processes, because it is here that firms create new ideas, give them direction, and set them in motion. We show that the front end can be understood as comprising three core activities: idea/concept development, idea/concept alignment, and idea/concept legitimization, which allow firms to create corroborated product definitions. The paper provides important implications for managers interested in front-end management, and devote specific attention to the differences between incremental and radical front end development and to the front end in the light of increasingly open innovation processes. 

Place, publisher, year, edition, pages
Berkeley, Calif.: University of California Press, 2012. Vol. 54, no 4, 20-43 p.
Keyword [en]
Innovation management, Front end, Ideation, New product development, Open innovation, Opportunity recognition)
National Category
Business Administration Production Engineering, Human Work Science and Ergonomics
Identifiers
URN: urn:nbn:se:hh:diva-19399DOI: 10.1525/cmr.2012.54.4.20ISI: 000209469900002Scopus ID: 2-s2.0-84866384763OAI: oai:DiVA.org:hh-19399DiVA: diva2:548721
Funder
VINNOVA
Available from: 2012-08-31 Created: 2012-08-31 Last updated: 2017-12-07Bibliographically approved

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